Gu, JamesColbert, Casey2021-11-292021-11-292016-05-012016-06-29http://hdl.handle.net/20.500.13013/886According to the case study, the company, TATA Motors wants to have a multiband approach to competing in the global car industry. Based on the case-study, I analyzed the company as a whole in the global car industry and based on my findings figured out their SWOT (strengths, weaknesses, opportunities and threats). After figuring out their SWOT analysis, I suggested potential strategics that could possible lead to becoming stronger and having a chance in competing in the global car industry.Thesis