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Marketing Makeup: How Advertising Cosmetics Affects Consumers
DeBelen, Bianca DeBelen, Bianca
DeBelen, Bianca
DeBelen, Bianca
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Abstract
As a young woman who wears makeup, I notice new makeup trends in society. I see what the popular look is, and I understand the inspiration behind that look. Trends in makeup seem to be changing at rapid speeds, with new styles and ideas appearing every few weeks. Style icons are changing weekly, with focus moving from Angelina Jolie to Kylie Jenner. With trends changing to quickly, there must be a psychology behind it. The marketing major in me wants to discover why these trends are changing so rapidly. Are makeup consumers influencing these changes? Are advertisers influencing these changes? Are advertisers going too far with the advertising of makeup and cosmetics?
Title
Marketing Makeup: How Advertising Cosmetics Affects Consumers
Date
2016-12-01
Subject
advertising
consumer behavior
cosmetics
makeup
psychology
consumer behavior
cosmetics
makeup
psychology
Material type
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Adobe PDF, 597.02 KB
Abstract
As a young woman who wears makeup, I notice new makeup trends in society. I see what the popular look is, and I understand the inspiration behind that look. Trends in makeup seem to be changing at rapid speeds, with new styles and ideas appearing every few weeks. Style icons are changing weekly, with focus moving from Angelina Jolie to Kylie Jenner. With trends changing to quickly, there must be a psychology behind it. The marketing major in me wants to discover why these trends are changing so rapidly. Are makeup consumers influencing these changes? Are advertisers influencing these changes? Are advertisers going too far with the advertising of makeup and cosmetics?
Duration
Location
Advisor
Sponsor
Course
Department
Business Administration
Degree
Bachelor of Science (BS)