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Kathrine Thomas Photography: A Business Rebrand
Thomas, Kathrine Thomas, Kathrine
Thomas, Kathrine
Thomas, Kathrine
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Abstract
When you think of a company, you most likely picture their logo in your head. Having a recognizable brand is something that sets a business apart from others. This thesis focuses on rebranding my business, Kathrine Thomas Photography in order to appear more appealing and cohesive. This thesis examines the successes, weaknesses, opportunities, and threats my business faces with a SWOT analysis, and identifies current communication tactics and evaluates market competition in a situation analysis. This study also incorporates a survey of current clients to understand preferred communication modalities. As a result of this research, my website is now easier to navigate and informs potential clients about what it is like to work with me. I also created a brand identity kit that includes a color palette and typefaces to serve as a guide for my business. Overall, this research serves as a resource for small business owners in rebranding their own business. Website can be found at: www.kathrinethomasphotography.com
Title
Kathrine Thomas Photography: A Business Rebrand
Date
2022-05-01
Subject
business
branding
photography
public relations
communication
marketing
branding
photography
public relations
communication
marketing
Material type
Files
Abstract
When you think of a company, you most likely picture their logo in your head. Having a recognizable brand is something that sets a business apart from others. This thesis focuses on rebranding my business, Kathrine Thomas Photography in order to appear more appealing and cohesive. This thesis examines the successes, weaknesses, opportunities, and threats my business faces with a SWOT analysis, and identifies current communication tactics and evaluates market competition in a situation analysis. This study also incorporates a survey of current clients to understand preferred communication modalities. As a result of this research, my website is now easier to navigate and informs potential clients about what it is like to work with me. I also created a brand identity kit that includes a color palette and typefaces to serve as a guide for my business. Overall, this research serves as a resource for small business owners in rebranding their own business. Website can be found at: www.kathrinethomasphotography.com
Duration
Location
Advisor
Sponsor
Course
Department
Media and Communication
Degree
Bachelor of Science (BS)