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Marketing the sport of basketball in the United States
Andre, Dylan Andre, Dylan Arena, Charlie Arena, Charlie Dormer, John Dormer, John Stankard, Samantha Stankard, Samantha Young, Alex Young, Alex
Andre, Dylan
Andre, Dylan
Arena, Charlie
Arena, Charlie
Dormer, John
Dormer, John
Stankard, Samantha
Stankard, Samantha
Young, Alex
Young, Alex
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Abstract
The purpose of this study is to provide best practices to advance the product, place, price andpromotion of basketball in the USA. The authors of this USA Basketball Marketing Plan based their findings on extensive research on both Elite and Mass Sport Development which formed the foundation for a survey for US Basketball Coaches and administrators to create a current view of the current landscape in basketball. This analysis will aide USA Basketball in its goal of promoting youth basketball, developing talent in basketball, recruiting superstars to participate in international events and games, and fostering elite talent to compete in international events. Youth children and female participants are the primary consumer participants for this marketing plan. USA Basketball is the governing body for men and womans basketball in the United States and is the focus organization for our marketing plan. The USA Basketballs Organizational Categories consistof: Professional, Collegiate, Scholastic, Youth and Associate
Title
Marketing the sport of basketball in the United States
Date
2021-05-06
Subject
Material type
Collections
Abstract
The purpose of this study is to provide best practices to advance the product, place, price andpromotion of basketball in the USA. The authors of this USA Basketball Marketing Plan based their findings on extensive research on both Elite and Mass Sport Development which formed the foundation for a survey for US Basketball Coaches and administrators to create a current view of the current landscape in basketball. This analysis will aide USA Basketball in its goal of promoting youth basketball, developing talent in basketball, recruiting superstars to participate in international events and games, and fostering elite talent to compete in international events. Youth children and female participants are the primary consumer participants for this marketing plan. USA Basketball is the governing body for men and womans basketball in the United States and is the focus organization for our marketing plan. The USA Basketballs Organizational Categories consistof: Professional, Collegiate, Scholastic, Youth and Associate