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Check Us Out: Grassroot Marketing Strategy to Introduce Allergy Services to Library Patrons
Hurley, Kerry Hurley, Kerry
Hurley, Kerry
Hurley, Kerry
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Abstract
This internship project focused on developing and implementing a targeted marketing and community outreach plan to increase awareness of food allergy desensitization services offered at New England Food Allergy Treatment Center . The initiative included creating educational materials, distributing informational flyers at local libraries, and conducting new patient surveys to measure the campaign’s effectiveness. A SurveyMonkey questionnaire was sent to all new patients to track referral sources and evaluate whether community outreach impacted patient acquisition. Results demonstrated increased community engagement and a higher percentage of new patients citing library outreach as their referral source. This project highlights the importance of strategic outreach in improving patient awareness of specialized healthcare services.
Title
Check Us Out: Grassroot Marketing Strategy to Introduce Allergy Services to Library Patrons
Date
2025-08-11
Subject
Healthcare marketing
Public awareness
Educational materials
Oral immunotherapy
Grassroot outreach
Public awareness
Educational materials
Oral immunotherapy
Grassroot outreach
Material type
Files
Abstract
This internship project focused on developing and implementing a targeted marketing and community outreach plan to increase awareness of food allergy desensitization services offered at New England Food Allergy Treatment Center . The initiative included creating educational materials, distributing informational flyers at local libraries, and conducting new patient surveys to measure the campaign’s effectiveness. A SurveyMonkey questionnaire was sent to all new patients to track referral sources and evaluate whether community outreach impacted patient acquisition. Results demonstrated increased community engagement and a higher percentage of new patients citing library outreach as their referral source. This project highlights the importance of strategic outreach in improving patient awareness of specialized healthcare services.
Duration
Location
Advisor
Sponsor
Course
Department
Healthcare Studies