Thumbnail Image
Publication

Case Study of TATA Motors: SWOT Analysis and Strategy Suggestions

Colbert, Casey
; 
Colbert, Casey
Citations
Altmetric:
Abstract
According to the case study, the company, TATA Motors wants to have a multiband approach to competing in the global car industry. Based on the case-study, I analyzed the company as a whole in the global car industry and based on my findings figured out their SWOT (strengths, weaknesses, opportunities and threats). After figuring out their SWOT analysis, I suggested potential strategics that could possible lead to becoming stronger and having a chance in competing in the global car industry.
Title
Case Study of TATA Motors: SWOT Analysis and Strategy Suggestions
Date
2016-05-01
Subject
Material type
Collections
Honors Theses
Management Honors Theses
Show all metadata
Files
Thumbnail Image
Colbert_Casey.docx
Microsoft Word XML, 426.76 KB
Thumbnail Image
auto_convert.pdf
Adobe PDF, 738.85 KB
URI
http://hdl.handle.net/20.500.13013/886
Abstract
According to the case study, the company, TATA Motors wants to have a multiband approach to competing in the global car industry. Based on the case-study, I analyzed the company as a whole in the global car industry and based on my findings figured out their SWOT (strengths, weaknesses, opportunities and threats). After figuring out their SWOT analysis, I suggested potential strategics that could possible lead to becoming stronger and having a chance in competing in the global car industry.
Duration
Location
Advisor
Gu, James
Sponsor
Course
Department
Management
Degree
Bachelor of Science in Business Administration (BSBA)
Source
Publisher
Research Projects
Organizational Units
Journal Issue
Embedded videos