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Marketing the Sport of Wrestling in the United States
Parise, Adam Parise, Adam O'Neill, Shane O'Neill, Shane Colman, Ron Colman, Ron Negri, Michael Negri, Michael Sanderson, Darren Sanderson, Darren
Parise, Adam
Parise, Adam
O'Neill, Shane
O'Neill, Shane
Colman, Ron
Colman, Ron
Negri, Michael
Negri, Michael
Sanderson, Darren
Sanderson, Darren
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Title
Marketing the Sport of Wrestling in the United States
Date
2020-05-04
Subject
sport development
sport marketing
USA
wrestling
sport marketing
USA
wrestling
Material type
Collections
Abstract
Referencing domestic and global practices, this study provides information on what might be implemented as best practices to advance the product, place, price and promotion of wrestling in the USA. The authors utilized the model of integrated elite and mass sport development from past research which formed the foundation for a questionnaire and interview schedule for US wrestling coaches and administrators to generate a snapshot of perceptions of the current sport system and possibilities for its further development and marketing.
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Department
Sport and Movement Science