Loading...
Creative Salem: A Public Relations Report
Diamantides, Alyse Diamantides, Alyse
Diamantides, Alyse
Diamantides, Alyse
Citations
Altmetric:
Abstract
This project serves to clarify and simplify the brand identity of Creative Salem –– an integral organization that connects creative individuals, community and commerce in the city of Salem under owner and chief creator, John Andrews. After extensive background research and planning, a proposal report was created to highlight what Creative Salem is and how it helps the community. The goal was to lay the foundation of the brand from a public relations lens in order to help the business grow and continue to become more financially sustainable as it expands into more communities across the North Shore. For this project, I began by conducting background research on my client and establishing a PR plan with deadlines. As the timeline progressed, I created materials such as a mission statement, elevator pitch and media relations kit that included a backgrounder, news release, fact sheet, staff biographies, illustrated designs, and media links, along with other supporting documents. From then, I organized and conducted a focus group of 10 people to present the information I created and receive feedback. As a result, I listened and took into consideration their advice and presented the final materials to my client for ultimate review.
Title
Creative Salem: A Public Relations Report
Date
2018-01-01
Subject
public relations
campaign
community
arts
creative individuals
campaign
community
arts
creative individuals
Material type
Files
Loading...
auto_convert.pdf
Adobe PDF, 1.13 MB
Abstract
This project serves to clarify and simplify the brand identity of Creative Salem –– an integral organization that connects creative individuals, community and commerce in the city of Salem under owner and chief creator, John Andrews. After extensive background research and planning, a proposal report was created to highlight what Creative Salem is and how it helps the community. The goal was to lay the foundation of the brand from a public relations lens in order to help the business grow and continue to become more financially sustainable as it expands into more communities across the North Shore. For this project, I began by conducting background research on my client and establishing a PR plan with deadlines. As the timeline progressed, I created materials such as a mission statement, elevator pitch and media relations kit that included a backgrounder, news release, fact sheet, staff biographies, illustrated designs, and media links, along with other supporting documents. From then, I organized and conducted a focus group of 10 people to present the information I created and receive feedback. As a result, I listened and took into consideration their advice and presented the final materials to my client for ultimate review.
Duration
Location
Advisor
Sponsor
Course
Department
Communications
Degree
Bachelor of Science (BS)